Tired of Struggling to Build and Develop Your Dream Sales Team?

Unlock the Secrets to Hiring, Training, and Developing a High-Performing Team of Driven Sales Professionals

Discover the Proven Strategies That Will Help You Build a Career-Minded Team That Produces Consistent Results

Discover Our Distinctive Programs and Uncover the Difference

Unlike most trainers today, who focus on rehashing 1980s-style scripts and negatively reinforcing high-pressure tactics, Automotive Sales Coach relies on timeless principles of influence to quickly bring new hires up to speed and reinvigorate sales veterans!

Excellence:

Excellence is personal! We cannot use others as a measuring tool. Excellence requires us to actively choose to do everything we do with our whole heart and our whole might. If we are not talented or skilled enough to make the impact we desire, our excellence drives us to learn and train with our whole heart and whole might so we can be a benefit to others! Therefore, Excellence is NOT exclusive to the most gifted. It is available to all who choose it!

Better Today Than Yesterday:

Being content with what we have, but not who we are, drives us to be better today than we were yesterday. It’s not about getting more; it’s about being more. We ALL make mistakes. No one, no matter how skilled, makes every shot! We can't go back and relive yesterday, but we can decide to be and do better today. This is the power principle that drives excellence into our lives.

Joy, Peace, and Satisfaction:

There are a lot of ways to make money but only one way to live with  joy, peace and satisfaction. Joy, peace and satisfaction comes from a healthy pride in who we are and what we do. Since we constantly fall short of our own expectations, ultimately our joy, peace, and satisfaction can only come from our relentless pursuit of our best self!

THINKING:

Our thinking, beliefs, and how we see ourselves and the world around us can be our greatest asset or biggest liability. We need to be mindful of what we believe and why we believe it. We must proactively program our minds with the right thinking, with truth. If we don't choose our thinking, the world will choose it for us.

You Matter:

You matter. What you do matters. Why you do it matters. How you do it matters! Everything you are and everything you do ripples into other people's lives and continues to ripple into the lives of so many you will never meet! Choose today how you will live because YOU Matter!

Humility:

(Coachable) Humility is found in the ability to think highly of your current knowledge and skill sets AND still have the desire and willingness to hear and consider new teaching. The best always want to get better. Humility allows us to accept and use correction as fuel and the opportunity to improve, to be better, and to do better.

Personal Responsibility:

No one reaches their full God-given potential without taking personal responsibility for their attitude, their knowledge, their skills, their actions, and ultimately their results. No, we can't control what other people say or do, but we are in complete control of our actions and reactions. Therefore, to learn we examine all people; to improve we examine ourselves.

Gratitude:

Living and choosing to be grateful for all the blessings we have, the blessings we often take for granted. These are the same blessings that others live without and pray for. Living a life filled with gratitude gives us a kind of joy for living that is contagious! Begin today and every day by writing down three things you're grateful for and by thanking God for his blessings.

Integrity and Character:

We all work for an audience of one. Integrity is doing what’s right, even when no one’s watching! Character is built through Integrity. It is forged in tough times and tested in good times. Our integrity, NOT our situation, drives our actions.

Good Manners:

Good manners are essential to good relationships, good customer service, and good results in life. You can’t live with excellence without developing and making good manners a habit! Remember, "please", "thank you", and "I appreciate you" not only show we value other people's attention, time, and consideration they show we value them!

Our approach sets new expectations for your team, embracing critical aspects such as overall customer experience, team member experience, market performance, store profitability, and ongoing improvement. By instilling this higher level of expectation, we empower your team to take pride in what they do and how they do it. After all, confidence is contagious and drives commitment, which translates into achieving sustainable excellence.

The Automotive Sales Coach formula is simple yet immensely powerful:

  1. Plan: We provide a proven game plan that equips your team with the strategies and tactics they need to win.
  2. Preparation: We simplify the process of teaching your team how to excel in sales, making it accessible to individuals at all skill levels.
  3. Play: We empower your managers with the knowledge and tools to coach your team to victory.

We don’t simply sell training; we strive to build partnerships. To make it risk-free for you, we do not require long-term contracts. Our agreements are month-to-month, reminding us that we must continually find new ways to help you win. At Automotive Sales Coach, we recognize that true success isn’t a destination; it’s an ongoing journey.

We Make It Simple To Get Started With:

Straightforward, Transparent Pricing​

New Hire Solo

$995

One Time Payment

Ideal for individuals seeking a focused and intensive training experience.


  • 111-Day Access To 4 Incredibly Effective Courses
  • Video Certification, including
    1-on-1 Coaching
  • Learn The Most Comfortable & Effective Sales Process Anywhere
  • Present Deals Like A Pro
  • Negotiate And Close With Confidence
  • Handle Inbound Leads With Excellence

Dealership Playbook Silver Access

$195

$75

Monthly Per User
When You Sign Your Entire Team

Self-service oriented with comprehensive digital training materials. Designed for larger dealership groups.


  • No Contract – just pay 1st & last month upfront & cancel any time!​
  • 24/7 Playbook Access
  • Subscription-based access without printed manuals
  • Hundreds of Printable worksheets and guides available for all team members
  • Onboarding session via Zoom and daily emails with curated training topics

Best Value

Dealership Playbook Gold Access

$295

$95

Monthly Per User
When You Sign Your Entire Sales Team

Ideal for teams seeking a comprehensive training solution with both digital and physical resources and unrivaled personalized support.


Includes Everything In Silver Access, plus:

  • No Contract – just pay 1st & last month upfront & cancel any time!​
  • Video Certification, including
    1-on-1 Coaching
  • Users Get Ongoing Access With No Time Restriction​
  • 16+ Additional Courses Including:​
  • Management And Leadership Training​
  • Follow Up Mastery​
  • Double Your Sales With Trade Cycle Leasing​
  • Weekly Live Zoom Training​
  • And Many More​

GET NEW HIRES SELLING CARS & MAKING MONEY FASTER​

Our 21-Day Fast Start (For Teams and Experienced Salespeople) and 21-Day New Hire Fast Start (For Salespeople New To The Industry) share a common philosophy. We want you to learn the timeless principles at the heart of our training quickly and practice them early and often. We believe that training is a lifestyle; it’s not an event, so we build all our training systems to support an ongoing culture of development.

Watch Day 1 of our 21-Day Fast Start for Free Right Now​

Hear From Our Students

Compare The Plans

We know every business has different needs, so we’ve created a variety of options to choose from. Pick one below!

most popular

New Hire Solo

$995

One Time Per Student

For Individual Consultants or A La Cart Add-On For Silver Access Subscribers (with Discounted Member Rate).

Dealership Playbook Silver Access

$195

$75

Monthly Per User

When You Sign Your Entire Team

Self-service oriented with comprehensive digital training materials. Designed for larger dealership groups.

Dealership Playbook Gold Access

$295

$95

Monthly Per User

When You Sign Your Entire Sales Team

Ideal for teams seeking a comprehensive training solution with both digital and physical resources and unrivaled personalized support.

High Quality Manuals For Your Whole Team

21 Day Fast Start

New Hire Fast Start

Add-On W/ Member Rate

Level 1 Sales Certification

Add-On W/ Member Rate

Secrets of Win-Win Closing & Negotiating

Turn Email & Phone Leads into Profitable Sales

Complete training for every salesperson, sales and finance manager in your store

Team accountability tools

Process Steps: Sale 1 – Sell Self

Process Steps: Sale 2 – Sell the Car

Benefit Process Steps: Sale 3 – Sell the Deal

Process Steps: Sale 4 – Sell the Relationship

Unsold Follow Up

What’s Your Best Price?

Trade Cycle Leasing 1: Learn How To Double Your Business

Trade Cycle Leasing 2: Professionally Present The Lease While Closing & Negotiating

Seven Roles of Today’s Desk Manager

Skill Builder Huddles

Turning Upset Customers

Live Training Replays

Service Advisor Playbook

27+ Roleplay Checklists

Printable Pregame Huddle Planners

Employee Feedback Forms

Forecasting Worksheets

Printable Weekly Quizzes With Answers

Employee Skills Certification Materials

Manager Skills Certification Materials

Live Zoom Training

Office Hours Q&A Via Zoom

Compare The Plans

We know every business has different needs, so we’ve created a variety of options to choose from. Pick one below!

New Hire Solo

$995/One Time Per Student

For Individual Consultants or A La Cart Add-On For Silver Access Subscribers (with Discounted Member Rate).

High Quality Manuals For Your Whole Team

21 Day Fast Start

New Hire Fast Start

Level 1 Sales Certification

Secrets of Win-Win Closing & Negotiating

Turn Email & Phone Leads into Profitable Sales

Complete training for every salesperson, sales and finance manager in your store

Team accountability tools

Process Steps: Sale 1 – Sell Self

Process Steps: Sale 2 – Sell the Car

Benefit Process Steps: Sale 3 – Sell the Deal

Process Steps: Sale 4 – Sell the Relationship

Unsold Follow Up

What’s Your Best Price?

Trade Cycle Leasing 1: Learn How To Double Your Business

Trade Cycle Leasing 2: Professionally Present The Lease While Closing & Negotiating

Seven Roles of Today’s Desk Manager

Skill Builder Huddles

Turning Upset Customers

Live Training Replays

Service Advisor Playbook

27+ Roleplay Checklists

Printable Pregame Huddle Planners

Employee Feedback Forms

Forecasting Worksheets

Printable Weekly Quizzes With Answers

Employee Skills Certification Materials

Manager Skills Certification Materials

Live Zoom Training

Office Hours Q&A Via Zoom

Dealership Playbook Silver access

$195

$75/User Monthly

When You Sign Your Entire Team

Self-service oriented with comprehensive digital training materials. Designed for larger dealership groups.

High Quality Manuals For Your Whole Team

21 Day Fast Start

New Hire Fast Start

Level 1 Sales Certification

Secrets of Win-Win Closing & Negotiating

Turn Email & Phone Leads into Profitable Sales

Complete training for every salesperson, sales and finance manager in your store

Team accountability tools

Process Steps: Sale 1 – Sell Self

Process Steps: Sale 2 – Sell the Car

Benefit Process Steps: Sale 3 – Sell the Deal

Process Steps: Sale 4 – Sell the Relationship

Unsold Follow Up

What’s Your Best Price?

Trade Cycle Leasing 1: Learn How To Double Your Business

Trade Cycle Leasing 2: Professionally Present The Lease While Closing & Negotiating

Seven Roles of Today’s Desk Manager

Skill Builder Huddles

Turning Upset Customers

Live Training Replays

Service Advisor Playbook

27+ Roleplay Checklists

Printable Pregame Huddle Planners

Employee Feedback Forms

Forecasting Worksheets

Printable Weekly Quizzes With Answers

Employee Skills Certification Materials

Manager Skills Certification Materials

Live Zoom Training

Office Hours Q&A Via Zoom

most popular

dealership playbook Gold access

$295

$95/Monthly Per User

When You Sign Your Entire Sales Team

Ideal for teams seeking a comprehensive training solution with both digital and physical resources and unrivaled personalized support.

High Quality Manuals For Your Whole Team

21 Day Fast Start

New Hire Fast Start

Level 1 Sales Certification

Secrets of Win-Win Closing & Negotiating

Turn Email & Phone Leads into Profitable Sales

Complete training for every salesperson, sales and finance manager in your store

Team accountability tools

Process Steps: Sale 1 – Sell Self

Process Steps: Sale 2 – Sell the Car

Benefit Process Steps: Sale 3 – Sell the Deal

Process Steps: Sale 4 – Sell the Relationship

Unsold Follow Up

What’s Your Best Price?

Trade Cycle Leasing 1: Learn How To Double Your Business

Trade Cycle Leasing 2: Professionally Present The Lease While Closing & Negotiating

Seven Roles of Today’s Desk Manager

Skill Builder Huddles

Turning Upset Customers

Live Training Replays

Service Advisor Playbook

27+ Roleplay Checklists

Printable Pregame Huddle Planners

Employee Feedback Forms

Forecasting Worksheets

Printable Weekly Quizzes With Answers

Employee Skills Certification Materials

Manager Skills Certification Materials

Live Zoom Training

Office Hours Q&A Via Zoom

more wins from our students